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ASCI News

Layer'r Shot Controversy

09 Jun 2022

ASCI issues new guidelines on harmful gender stereotypes

The new guidelines do not intend to prevent ads from featuring glamorous, attractive, successful, aspirational or healthy people or lifestyles. Gender stereotypes are harmful because they lock individuals in certain roles, said ASCI. Ads should not reinforce unrealistic and undesirable gender ideals or expectations, ASCI added.

Consumer Affairs

28 May 2022

Centre to develop framework to check fake reviews on e-commerce websites

The consumer affairs ministry along with the ASCI held a virtual meeting on Friday with stakeholders. The Department of Consumer Affairs (DoCA) will develop these frameworks. All stakeholders agreed that the issue deserves to be monitored closely.

Condom ads on TV

08 Dec 2017

Airing of condoms ads on TV to be only allowed between 10 pm and 6 am

Viewers have registered complaints against several contraceptives brands using explicit adult content to publicise their products on TV.

11 Apr 2017

Airtel appeals ASCI to review order on fastest network advertisement

Telecom major Bharti Airtel on Tuesday filed an appeal before ASCI seeking review of the watchdog's decision that sought modification or withdrawal of the company's 'fastest network' advertisement campaign.

Advertising Standards Council of India

11 Feb 2017

Watchdog upholds complaints against 100 advertisements

The Advertising Standards Council of India (ASCI) on Thursday said its Consumer Complaints Council (CCC) upheld complaints against 100 out of 152 advertisements in November last year.

26 Jul 2016

AAP bats for 'Annual Statewide Corruption Index' to curb graft

AAP unit of Uttarakhand today asked the Centre to publish an 'Annual Statewide Corruption Index' ranking states in accordance with their levels of corruption, in a bid to develop an institutional mechanism to discourage graft.

04 Jul 2016

Patanjali ads unsubstantiated, misleading: ASCI

Advertising watchdog ASCI has once again pulled up yoga guru Baba Ramdev-promoted Patanjali Ayurved for running "misleading" ad campaigns that disparages competitors' products.

07 Mar 2016

Misleading Advertising : Advertisement standard Council of India

05 Jan 2015

ASCI upholds complaints against 113 misleading ads

Advertising industry watchdog ASCI has upheld 113 complaints about misleading campaigns by companies such as HUL, Godrej, Philips, Snapdeal, Bajaj Allianz, Nissan Motor India and Coca Cola.

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