WWF teams up with Baidu Mobile Apps to raise awareness about carbon emissions

New Delhi: WWF (World Wide Fund for Nature) will be partnering with Baidu Mobile Apps, developer of the world's most popular Android utility apps, to raise awareness about carbon emissions through a fun online game and social media campaign from December 24th to 31st, 2015.

At the end of the campaign, Baidu Mobile Apps will donate $25,000 to support WWF's work to help save the Amazon and other amazing forests around the world.

Participants will virtually race together through six countries, starting in the USA and ending in India, with their cumulative distance being tallied at the end of each day. The India portion of the campaign will begin on December 28th and will go until the 31st.

Users will have a time limit to race as far as they can, and they will need to work together to cover as much ground as possible. At the end of the campaign, the total virtual distance run by users will be added up and shared publicly by Baidu Mobile Apps to raise awareness of carbon emissions. In addition, Baidu Mobile Apps has pledged to donate $25,000 to support WWF's work to help save the Amazon as well as other forests.

"With C-Plan, we want to make emissions reduction more understandable and more fun," said Mr. Tang, General Manager of DU Group, a subset of Baidu Mobile Apps.

"People who play the game will see the direct connection between their phone's battery and the electricity that powers it, and how that electricity turns into carbon waste. They will also gain a better understanding that reducing app usage can actually translate to real-world energy savings. And they'll be able to work together with friends to protect the planet with more trees!" he said.

To take part in the C-Plan campaign, download DU Battery Saver and DU Speed Booster on the Google Play store or through the developer's website.

DU Battery Saver is the world's most popular battery saving app for Android, enjoyed by hundreds of millions of people worldwide. It automatically solves device battery problems and helps smartphone users save more electricity with its smart pre-set modes, one-touch controls and customizable desktop widget.

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.