Breaking Boundaries: Millennial Women Redefining Gaming Culture

As one of the few industries with a near-equal female consumer base, gaming has a unique responsibility to champion diversity. By creating a diverse workforce and fostering inclusive practices, gaming companies can not only contribute to a more equitable society but also unlock the full potential of the industry. This isn't just symbolic; it's good.

At Gamezop, over 40% of the user base, which totals one billion users over the past four years, have been women. Tanya Menon & Shalini Pandey, Leaders, Communications & Legal, Gamezop share how millennial women are more than just passionate players: they are creators, developers, and leaders who are redefining narratives, championing diversity, and driving the industry forward.

Diverse Heroes and Empowering Narratives

Female characters no longer fit the stereotype of damsels in distress. Millennial women are demanding and creating games with diverse narratives and characters that resonate with a wider audience. Take Nathalie Lawhead, the independent developer behind ‘Everything is Going to Be OK’, a game that explores themes of grief and forgiveness through an innovative conversation mechanic. Lawhead's game, lauded for its nuanced portrayal of female characters and its exploration of complex emotions, exemplifies how inclusive storytelling can be both inspiring and commercially successful.

Building an Equitable Industry

The influence of millennial women extends beyond the game narrative. They are pushing for greater diversity in the industry, demanding opportunities in traditionally male-dominated fields like game development, engineering, and design.

Consider the initiative Women Lifting Women, a pioneering effort promoting gender equity and diversity in the technology, advertising, and gaming industries. They provide mentorship programs and workshops that are specifically aimed at encouraging young women to pursue careers in tech. These efforts are crucial in dismantling the existing barriers and creating a more inclusive environment for women in tech.

Leading the Charge

The fight for gender equality extends to leadership roles within the gaming industry. Millennial women are actively advocating for and achieving positions of influence, challenging the status quo and paving the way for future generations.

Numerous examples abound. Jade Raymond, with her influential work on the massively popular Assassin’s Creed series, and Emily Greer, through her co-founding of the gaming site Kongregate, exemplify how female leadership can lead to ground-breaking successes in the industry.

Closer to home, Gamezop has consciously built a diverse leadership team encompassing various functions, including product, communications, legal, and human resources. Their contributions have enabled informed decision-making and fostered mentorship opportunities for younger colleagues.

Education and Policy Reinforcement

Inclusivity is a journey, and the path to a diverse industry culture requires self-reflection, education, and policy reinforcement. Through open discussions with leaders across industries, we have come to understand that awareness and education are key to uprooting these biases. To this effect, we drafted a comprehensive Diversity & Inclusion Policy. This policy is a pledge to our colleagues that we will offer equal opportunities for growth and pay, and ensure a secure work environment regardless of gender, marital status, or any other attribute.