Telenor sees 50% of subscribers using data services by 2017

Hyderabad: Norwegian telecoms firm Telenor expects more than half of its subscribers to use data services on their mobile devices in the country by 2017, up from 22 per cent now.

"Currently, 22 per cent of Telenor's subscribers use data services on their mobile devices and we expect this to grow to over 50 per cent by 2017," a company statement said today.

Meanwhile, Telenor India announced the launch of unlimited entertainment service packs starting at Rs 2 comprising music and video streaming.

"The new innovative pricing will allow subscribers to enjoy unlimited access to videos from sites like Hungama Music & ErosNow," it said.

Shrinath Kotian, Circle Business Head, Telenor India, said, "our new packs have been designed to offer affordable and value for money access to unlimited music and videos without worrying about volume of data used."

To subscribe the service, customers of Telenor, which is present in six telecom circles in the country, can select the video packs starting from Rs 2 to Rs 28 with validity ranging from one day to 28 days.

The music packs start from Rs 41 and come with a validity of 28 days, the statement added