JLR to accelerate launch of petrol variants

New Delhi: Tata Motors-owned JLR will step up launching petrol variants of its various models as it seeks to adapt to the changing market environment in India, including due to ban on larger diesel vehicles in Delhi-NCR.

Jaguar Land Rover (JLR) India, which today launched the two-litre petrol derivative of Land Rover Discovery Sport at a starting price of Rs 56.50 lakh (ex-showroom, Delhi), said the ban on select diesel vehicles has affected its business plans but it will adapt to meet the legal requirements.

"The Discovery Sport petrol variant was not planned to be introduced in India as early as this. It was planned for later. So definitely, it does affect our plans," JLR India president Rohit Suri told PTI.

He was replying to a query on whether the Supreme Court ban on diesel cars and SUVs of engine capacity of 2,000 cc and above in Delhi-NCR has affected the company's business plans.

Suri, however, insisted that the company had started planning for petrol variants earlier as the Indian market was beginning to drift towards it from diesel due to narrowing price difference between the two fuels.

He, however, replied in negative when asked whether the company would re-look at its investment in India, like the case has been Mercedes-Benz in deciding to put on hold its investments citing uncertainty over diesel engines.

"If we are to remain relevant in any market, we have to adapt to the legislative requirements of the country," Suri said.

When asked if JLR planned to accelerate the launch of petrol variants of its different models, including the popular Range Rover Evoque, he said: "We are adapting our portfolio, not just because of the ban (on big diesel cars and SUVs) but also due to the increasing preference for petrol vehicles. We will do our best to address the demand."

The new variant of the Discovery Sport, he said, will help the company broaden the appeal of the premium SUV for customers who are more inclined towards driving a vehicle with a powerful petrol engine.

The Land Rover SUV range in India includes the flagship Range Rover with a price tag starting at Rs 2.12 crore, Range Rover Sport Rs 1.18 crore, Discovery Sport at Rs 47.6 lakh and new Range Rover Evoque at Rs 48.60 lakh (all prices ex-showroom Delhi).

On the company's sales expectations for current fiscal, Suri said: "In the first quarter, we sold over 1,000 units registering a growth of 45 per cent over the same period last year. This year, we are looking at double-digit growth."

Stating that petrol variants will play a key role, he said: "We already had the Jaguar XJ in petrol, then we launched Jaguar XE in petrol too which saw strong response from the market in the first quarter. Now, we have Discovery Sport petrol too."

Suri said the first quarter growth would have been much higher had there been no ban on big diesel cars and SUVs in the Delhi-NCR region.

Asked about the company's plans to expand portfolio of locally assembled models, he said that at present, the company produces five models locally.

JLR India will add three more showrooms this fiscal to take its total to 26 by the end of the year.